denna Når vi kjøper en veske, eller noe egentlig, hvor typisk gjør vi det med den eneste intensjonen om å selge? Med mindre vi er involvert i en form for forhandler, sannsynligvis ikke så ofte. Men som luksuriøse kjøpere, har vi en tendens til å finne oss i den ganske ubehagelige posisjonen der vi av en gitt grunn ikke er fornøyd med kjøpene våre. Muligens er den avtalen med dråpe litt for stram på skuldrene, eller tverrbodestroppen sitter vanskelig under hoftene, eller kanskje blir den holdbare og romslige skinntoten bare ubehagelig tung når det er lastet med alle dine daglige utstyr.
Uansett hva grunnen er, kommer du til avgjørelsen om at du bør selge den vesken. Kanskje har du kontaktet en sertifisert forhandler, som Fashionphile, eller kanskje du heller vil knipse dine egne skudd og ta sjansene dine med eBay. Nå har du muligheten til å bruke en luksuriøs vurderingsprogramvare som Rebags Clair AI eller få verdsettelsen og autentisiteten gjort av en ekspert. Men med mindre du er forberedt på å betale prisen for det (jeg mener, hvorfor burde selge noe innebære mye mer kostnader, ikke sant?), Du vil sannsynligvis komme over et skarpt problem – hvordan du kan prise den dyrebare vesken din på sekundæren marked? Her prøver jeg å bryte ned hvert aspekt man bør vurdere i luksuriøs videresalgsprosess og de påfølgende konsekvensene for hver.
Sette et mål
Du har valgt å selge, fantastisk! Men som stort sett alt annet, krever det litt planlegging og målsetting før du spent hopper foran og lister opp varen din. Tror du at du vil hente inn en viss prosentandel av kostprisen? Tror du at du realistisk kan belaste mye mer enn det du betalte for det? Har vesken en medfødt verdi for deg, og du vil at kjøperen din skal være oppmerksom og verdsette det? Selger du på grunn av noen feil og/eller kilde til ulempe for deg selv som kan påvirke verdien for kjøperen? Forsikre deg om at du er oppmerksom på disse hensynene når du setter deg et mål du vil oppnå.
Økonomiske hensyn
Det aller første aspektet du sannsynligvis vil tenke på, praktisk talt øyeblikkelig, kanskje, når du tar beslutningen om å selge luksushåndvesken, er kostnadene du bar å skaffe den i utgangspunktet. Husk imidlertid at kostnadene ikke bare er prisen på selve vesken; Det kan fortsette å inkludere fraktkostnader, skatter (spesielt hvis du har vunnet det gjennom et auksjonshus), autentisering, håndtering, muligens til og med restaureringskostnader. Disse vil øke kostnadene du måtte bære for å bringe vesken i bærbar (og i forlengelse av forlengelse, salgbar) tilstand – ville du kunne absorbere det i salgsprisen din samtidig som du sørger for at prisen til kjøperen er realistisk? Det avhenger egentlig. Et essensielt element her vil være selve vesken.
I dag er investeringsindeksen for visse moteartikler (ahem … Birkin) et spørsmål om mye spekulasjoner. Derfor kan avskrivninger (eller bare vanlig slitasje) redusere den salgbare prisen på vesken, selv om vesken er blitt gjenopprettet eller reparert, da noe slikt tukling med dens uberørte Ness typisk fører til en verdinedgang. På den annen side, hvis du planlegger å selge gjennom sertifiserte forhandlere, kan opptil 50% provisjon belastes på salgsprisen i bytte mot fordelen av å få din veske fotografert, oppført og alle tilknyttede problemer utført av disse partene. Til syvende og sist er det et spørsmål om de respektive kostnadene og fordelene som identifiserer deg som du bestemmer deg for å velge.
Sentimentale vedlegg
Men muligens er den mest betydningsfulle katastrofen som rammer personlige forhandlere det faktum at man må forlate sentimentalitetene knyttet til sin kjære veske og fjerne den til den bare transaksjonsverdien. When we purchase a purse, our mind tends to come up with a million different excuses and impulses: “ooh, this ivory Chanel small will pair well with jeans!” (we conveniently forget color transfers); “the logos here are inconspicuous enough to blend into my workplace” (they aren’t, practically everybody knows they’re Gucci!); and the one my mother uses the most each time she spots yet another structured patent top-handle, “this bag would be ideal for carrying to a wedding” (we literally haven’t been to a wedding in 6 years)!
When we’re trying to sell these impulsively purchased (and typically regretted) handbags, however, we realize that the artificially sentimental values our minds come up with rarely make up a significant (if any, at all) proportion of the selling price. And, in the absence of the glitz and glamor of a well-decorated storefront bolstered by troops of SAs ooh-ing and aah-ing, consumers on the secondary market very rarely face the same impulses first-hand buyers do. The process of stripping the bag down to a mere transaction, devoid of any special meaning, therefore, as the research paper titled “Selling second-hand luxury: Empowerment and enactment of social roles” of the Journal of company research from the university of Helsinki describes, has the effect of “transforming sacred items with a personal implying into profane goods sold for money,” altering the “symbolic and personal value of the luxury product” in the seller’s mind. It might come as a shock to numerous (including myself) who are beginners in the luxury resale game.
Resale Values
Now we come to the favorite subject of us fashionistas – the investment index, or, in layman’s terms, their resale values. When it concerns the reselling process, in addition to the price you paid and the condition, the brand, and very often, the particular model of the handbag, all have outstanding chances of identifying the price you receive. Hermès of course is always a safe bet, and if you’re in want of selling a Birkin, Kelly, or Constance, you’re in luck. but other H bags, owing to their timelessness, unrivaled quality, and low-key elegance, are high-scorers in the secondary market as well, with the Lyst Index estimating that demand for them enhanced by 430% in the first quarter of 2021. At the same time, Chanel’s flaps, especially the ones in good condition and are vintage or rare, have the opportunity of scoring much more than retail upon resale.
Christian Dior Calfskin painted Saddle Bag
via Fashionphile
$3,195
But, albeit major players, the big H and C aren’t the only brands to have strong resale track records. The recent trend of retro revivals has put numerous designs like the Dior Saddle, Gucci Horsebit, Diana & Ophidia, and Bottega Veneta’s renowned Pouch, Jodie & Cassette, in demand. Plus, with the release of the third episode of and just like That (I’m yet to view it – do NOT offer spoilers!), the Fendi sequin Baguette seems to have returned, stronger than ever. So if you happen to own a vintage one that you plan to sell, chop-chop ladies!
Cost price = selling Price? Ikke helt
The process of luxury resale is neither as smooth nor as convenient (at least, in a lucrative way) as it is typically made out to be by fashion’s big names. and as profitable as making big bucks on the pre-loved market sounds, it’s always valuable to start off with your expectations on the lower end. However, if you believe you own an especially rare piece or one that might potentially be of substantial interest to collectors, don’t be scared to choose your gut. just like the fact that the pre-loved luxury industry, much like the unnoticeable hand in Economics, has the potential of indicating which purse just isn’t “in” anymore (like the Chanel Gabrielle), it also has the power to place another on the pinnacle of desirability (right now, that would probably go to Balenciaga). Second-hand luxury sellers are transforming the conventional luxury market’s power dynamics: it can be argued that much of the cachet of Birkins and Kellys has been built, in part at least, by the resellers, the stigma that once existed around purchasing secondhand long forgotten. and alongside, these resellers continue shaping the perceptions and status of luxury brands in the first-hand market too (no wonder Gucci has joined in with the Vault), themselves being buyers of the new once they have disposed of the old.
But the question remains – how do you price the purse you’re noting for yourself? like many answers, it’s subjective – let your instincts drive you, but make sure you have all the logical information at bay before you do. First, though, convince yourself if you’re actually prepared to sell what you purchased – to be honest, I personally have a hard time letting go of the purses I have purchased for the express purpose of reselling through my pre-owned luxury startup! I’d literally rather sit all day caressing the beautiful leathers rather than sell (creepy, I know) – it’s probably why the startup hasn’t exactly been a resounding success. but I’m digressing.
The resale of luxury has been an essential determinant in recent years in forwarding the argument for sustainability. Plus, the resellers democratize these luxury goods and make them much more available to a broader group of consumers than previously possible. Conversely, their role in creating a sense of scarcity and desirability around certain products, like the Telfar Tote, makes the secondary market an even much more attractive destination for new entrants. Overall, their presence has contributed to a enormous change of the luxury fashion industry. As we, the individual consumer, make a conscious decision to sell our possessions, we help facilitate this worldwide revolution in how material consumption has been taking place until now.